Growth you can see.
H&K Solutions creates ads and manages campaigns on Google Ads, Facebook and Instagram for entrepreneurs and small businesses. We keep adjusting based on what brings in enquiries. Already advertising, but not sure what it brings in? Then we take a fresh look.
Enquiries come in without you having to chase them. You see what every euro brings in, and your budget only goes to what works.
What you'll have when we're done
Ads in several versions
Several angles per product, so you see which message works.
The right channel
Google, Facebook or Instagram: wherever your customers are.
Continuous adjustment
More budget for what works, cut the rest.
See what it brings in
You see which ad brings in enquiries or sales, with a monthly report in plain language.
Try it yourself: one product, three ads
yourbrand Light as air. Ready for every step.
yourbrand New collection: free shipping this weekend.
yourbrand Sore feet after a long day? Not anymore.
This is how we test several angles per product against each other. The budget goes to the variation that brings in the most enquiries or sales.
Sample ads for a fictional brand, with stock photos from Unsplash.
How we work
Getting to know you
We look at your market, your goals and what's already running.
Proposal
You hear a concrete monthly fee up front, excluding ad budget. A minimum of three months, then cancel monthly.
Create and launch
Ads in several variations, live on the channel where your customers are.
Measure and adjust
Continuously, so your budget only goes to what works.
Questions about advertising
Do you advertise on Google, Facebook and Instagram?
Yes. We create the ads and manage the campaigns on Google Ads, Facebook and Instagram, on the channel where your customers are.
I already advertise but don't know what it brings in. Can you help?
Yes. First we take a fresh look at what's running now. Then we adjust: more budget for what works, cut the rest.
How do I know what my ads bring in?
We measure which ad brings in enquiries or sales and keep adjusting based on that. Every month you get a report in plain language, and for larger campaigns you can follow along live in a dashboard.
Why do you test several versions of one ad?
Because you can't know in advance which message works best. For each product we test several angles, such as a benefit, an offer and a problem, and the budget goes to the version that delivers the most.
How much ad budget do I need?
It depends on your market and goals. In the first conversation we advise a budget that suits you. You pay the ad budget directly to Meta or Google, separately from our management. It doesn't appear on our invoice.
Who owns my ad accounts?
You do. The accounts are in your name and we get manager access, so you always keep access to your data. The ads we create for you are yours to use freely once they're paid for.
What is the minimum period for advertising?
Three months. Campaigns need time to learn before you can see what works. After that you can cancel monthly.
More questions? Read all frequently asked questions.
Works well with
Your brand gives your ads a face, and the agents follow up the enquiries that come in.
Curious what this means for you?
In a free, no-obligation half hour we look at where you'll win back the most time. Pick a moment, then you decide.