Frequently asked questions.

H&K Solutions is one partner for branding, automation and advertising. We create your brand and make sure it is recognisable everywhere, we automate the tasks that take up most of your time with AI agents and connected systems, and we bring in new customers with ads on Google, Facebook and Instagram.

Yes, if you're good at your craft but spend too much time on everything around it. We work with entrepreneurs and small businesses that don't have a recognisable brand yet, that want to grow without hiring someone for every new task, or that advertise without knowing what it brings in.

In Alkmaar, the Netherlands, at Turfstekerstraat 9. And yes, we work in Dutch and English. The first conversation is a call, so you don't need to travel.

Founder Leo Kerkvliet. He combines technology and creativity, built his own business from the ground up and spent years in sales. At H&K he turns that into brands, automation and ads that work for business owners.

Because customers take you more seriously when you look the same everywhere. A recognisable style on your website, in your ads and on your socials makes people remember you, trust you sooner and look forward to what you share next. That's how you build authority.

Yes, that's exactly what it's for. You tell us what you do and for whom, and we create the brand from start to finish. You don't have to design or figure out anything yourself.

A complete brand: logo and brand mark in every variation you need, a colour palette, typefaces and the story behind your brand. Everything ready to use, so you can apply it everywhere straight away.

Yes. A website in the same style as your brand is part of it. That way your logo, colours, story and site all fit together.

It depends on what you need. You choose how to pay: a one-off investment, after which everything is yours, or a fixed monthly fee. You hear the exact amount up front, before you sign anything.

Yes. We set up your Google Business Profile, so you show up in Google Search and on Maps. We can also build your website so that search engines and AI assistants understand what you do (SEO and AEO).

Mainly the work that recurs every week and doesn't need a person: following up new enquiries, scheduling appointments, sending quotes and invoices, updating customer details, emailing confirmations and gathering numbers. What does need a person stays with a person. We start with what costs you the most time.

An AI agent is software that carries out tasks on its own in your own systems, such as your calendar, your customer database and your email. Think of following up an enquiry, drafting a quote or scheduling a meeting.

A chatbot answers questions; an AI agent does the work. An agent actually puts the meeting in your calendar, drafts the quote and updates your customer details, then reports back when it's done.

Yes. An AI assistant on WhatsApp answers your customers' frequently asked questions, in the evening and at weekends too. Questions that need you stay with you.

Yes. You message your own agent a task, the way you'd message a colleague: make a quote, move a meeting, how are the ads doing. The agent carries it out in your systems. For anything that costs money or goes to a customer, it asks for your approval first.

It varies from business to business, which is why we don't promise a fixed number of hours. In the first conversation we look at which tasks cost you time every week, and we start there. That way you quickly see where you win back time.

Usually, yes. We connect with widely used tools such as Google Calendar, Gmail, Outlook, WhatsApp, WordPress, Shopify and your CRM. In the first conversation we go through which connections are possible for you.

No. If you can send a message, you can direct your agent. We set everything up and connect your systems.

Yes. The agent works in your own systems and asks for your approval for anything that goes to a customer or costs money. In your own dashboard, Mission Control, you see what's happening.

Mission Control is your own dashboard: new enquiries, tasks, your ads and what the agents are doing, on one screen instead of in ten separate apps. You can try an example yourself on our homepage.

Yes. We create the ads and manage the campaigns on Google Ads, Facebook and Instagram, on the channel where your customers are.

Yes. First we take a fresh look at what's running now. Then we adjust: more budget for what works, cut the rest.

We measure which ad brings in enquiries or sales and keep adjusting based on that. Every month you get a report in plain language, and for larger campaigns you can follow along live in a dashboard.

Because you can't know in advance which message works best. For each product we test several angles, such as a benefit, an offer and a problem, and the budget goes to the version that delivers the most.

It depends on your market and goals. In the first conversation we advise a budget that suits you. You pay the ad budget directly to Meta or Google, separately from our management. It doesn't appear on our invoice.

You do. The accounts are in your name and we get manager access, so you always keep access to your data. The ads we create for you are yours to use freely once they're paid for.

Three months. Campaigns need time to learn before you can see what works. After that you can cancel monthly.

It depends on what you need and how you want to pay: a fixed monthly fee that covers building, management and ongoing development, or a one-off investment after which you own it. Ad budget is always paid separately. In our conversation you hear a concrete amount, before you sign anything.

Yes. There is a smaller starting option with a fixed scope, for people who are just starting out or want to see how it goes first. If you move up to a larger project within six months, we deduct what you already paid.

That's up to you. With a one-off investment, your website, brand and systems are yours once everything is paid. With a monthly fee, we build and manage everything for as long as it runs. If you want to own it afterwards, we make you a takeover proposal.

No. You start where it hurts most and add the rest later. If you take on more, it all fits together: your brand gives your ads a face, the agents pick up the enquiries that come from them, and in Mission Control you see what it delivers.

Use the calendar at the bottom of our homepage to pick a moment for a free, no-obligation half-hour call. We look at where you stand and where you'll win back the most time. Then you decide.

That's up to you. Some options can be cancelled monthly, others have a fixed term at a lower monthly price. Advertising has a minimum of three months, because campaigns need time to learn. The term is always stated in the proposal up front.

No, and be wary of anyone who does. What we do promise: commitment, openness and a result agreed up front. You see for yourself what happens and what it brings in, and with advertising you get a report every month.